Роман Голунов | Pepsi, водка и КамАЗ: Как СССР торговал с США

2026-10-11 · edited 2026-10-11

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Введение: СССР и США, экономика как политика
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Американские инвесторы и проект «Цалин-1»
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Исторические параллели встреч лидеров
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Визит Косыгина в США (1967)
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Римский клуб и исследовательские институты
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Подписание соглашений 1972 года
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Торговый договор и зерновая сделка
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Pepsi в СССР: начало истории
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Визит Брежнева и запуск производства
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Бартер: Pepsi за водку
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Переговоры Косыгина и Кендалла
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Проблемы и решение контракта
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Экономические показатели сделки
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Расширение бизнеса Pepsi в СССР
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General Motors, IBM, Chase в Москве
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Строительство КамАЗа: масштабы и цифры
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Переработка чертежей и первая модель
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Финансы стройки КамАЗа
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Строительство «ударными темпами»
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Связь с космической программой
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Контракт с Fiat и строительство ВАЗа
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История города Тольятти
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Запуск Волжского автозавода
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Испытания Fiat 124 и доработка модели
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Условия бартерного договора
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Стоимость оборудования и кредиты
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Конкуренция с французами
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Реальная стоимость завода
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Контракты французов по «Москвичу»
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